Where does the money come from?
In Texas, our electricity comes from a wide variety of sources. Some are cheap... and some aren't. As the demand for electricity grows on a hot August day when we're blasting the A/C, or a frigid February night when we've turned up the heat, we need to turn to more expensive energy as the stress on the grid rises.
That's where we come in. During periods of high demand, we give you the opportunity to reduce your energy usage and help reduce stress on the system. We "sell" the power our customers save back to the grid, and then pass those rewards to you. The grid stays balanced, the lights stay on, and you get paid. That's a smarter way to consume energy.